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Warehouse Express launches new brand identity


By The Drum Team, Editorial

November 1, 2011 | 1 min read

Warehouse Express, the online photographic retailer, has launched its new brand identity created by Nimble Jack.

The company has been trading since 1997 and it is the arrival of new CEO David Garratt that has prompted the rebrand.

After six months of research, testing and evaluation, the logo and new brand name wex photographic have now been unveiled.

The aim of the rebranding is to "retain the heritage" of the firm while "appealing to a broader consumer audience".

Garratt said: "When I joined the business I realised we had a very special relationship with our customers. Never before have I worked for a brand with such exceptional standards of customer service. All the staff are passionate about what they do.

"With consumers becoming more and more technically aware, we felt the brand was ready to reach out to more customers. Our new logo and name reflect everything our existing customers know and love about us as a brand."

Content created with:

Nimble Jack

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