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Lee Jeans hires The Tailor of Shoreditch for new campaign

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By The Drum Team, Editorial

November 1, 2011 | 1 min read

Lee Jeans has appointed The Tailor of Shoreditch to create a new retail and social media campaign.

The 'Lee is You' campaign will include retail activity, live events, POP, film and digital amplification across multiple social media platforms - with the campaign closing with a party for competition winners.

It will kick off this month in retail stores across the UK and Ireland, where shoppers will find an interactive photobooth.

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The Tailor of Shoreditch

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