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Crabbie's to sponsor Christmas programmes on ITV


By The Drum Team, Editorial

November 1, 2011 | 1 min read

Crabbie's Alcoholic Ginger Beer has been announced as the sponsor of Christmas programming on ITV1, ITV2 and STV.

The deal was negotiated by ITV Commercial, Martin Corrigan at Mediacom North and Al Cross, marketing controller of the Crabbie's Porfolio.

Cross said: "We are delighted that Crabbies is sponsoring the Christmas Programme Package. It is a fantastic fit and offers fantastic support for the brand throughout the UK."

As well as the sponsorship credits produced by Ponderosa, Crabbie's will run a national TV ad campaign across multiple channels throughout November and December.

This will feature Crabbie's 'Tickety Boo' couple George and Camilla and will promote the brand's new Spiced Orange flavour for the first time.


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