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Google Youtube Madonna

YouTube set to introduce over 100 new channels, including one for Madonna

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By Stephen Lepitak, -

October 31, 2011 | 2 min read

YouTube is to create over 100 new channels containing original content from November, with Madonna and former NBA star Shaquille O’Neal said to be involved.

The strategy will see new deals with content providers including companies, actors and comedians, with the channels expected to launch over the coming weeks.

Satirical news website The Onion will also run a channel, as will news service Thomson Reuters and WWE online magazine, Slate.

"These channels will have something for everyone, whether you're a mom, a comedy fan, a sports nut, a music lover or a pop-culture maven," a spokesperson for Google explained.

"Our goal with this channels expansion, along with the grants and educational programs we've launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again. And for advertisers, these channels will represent a new way to engage and reach their global consumers."

The strategy aims to draw in further advertising revenue for the online video channel.

Google Youtube Madonna

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