Michelin Lifestyle appoints Lesniak Swann for global web task
Michelin Lifestyle Limited has appointed Lesniak Swann to create a new global, multi-language footwear site.
The Staffordshire-based agency won the design and programming contract after a three-way competitive pitch.
Joint managing director Mark Lesniak said: "We’ve worked with Michelin Lifestyle since 2002, but this didn’t make us complacent for the pitch – we knew there was strong competition.
"We’ve actually completed phase one of the project, which saw us adapting an existing site for a European launch."
Phase two will be a content-rich website designed for multiple users around the world. It will launch in the new year.
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