Michelin Lifestyle appoints Lesniak Swann for global web task


By The Drum Team, Editorial

October 31, 2011 | 1 min read

Michelin Lifestyle Limited has appointed Lesniak Swann to create a new global, multi-language footwear site.

The Staffordshire-based agency won the design and programming contract after a three-way competitive pitch.

Joint managing director Mark Lesniak said: "We’ve worked with Michelin Lifestyle since 2002, but this didn’t make us complacent for the pitch – we knew there was strong competition.

"We’ve actually completed phase one of the project, which saw us adapting an existing site for a European launch."

Phase two will be a content-rich website designed for multiple users around the world. It will launch in the new year.


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