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Coca-Cola Sony Playstation

Coke Zero partners with Playstation for on-pack promotion

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By Stephen Lepitak, -

October 31, 2011 | 1 min read

Coke Zero is partnering with Sony Playstation to target gamers with a new on-pack and in-store promotion, offering the chance to win a PS3 and its recently launched motion controller.

The promotion will run across 330ml and 500ml packs, from 14 November for four weeks, supported with outdoor adverts and online communications on the MSN gaming site and it own Coke Zone where unique pack codes will be entered.

Chris Deere, marketing manager for MyCoke Portfolio, Coca-Cola GB, commented: “Gaming is the perfect arena for Coke Zero, perfectly embodying the ‘impossible made possible’ brand proposition. This exciting on-pack promotion is set to reward our consumers and bring to life gaming experiences, whilst tying up with leading technology brand Sony Playstation.”

Sampling activity at branded gaming events across the UK will also take place.

Coca-Cola Sony Playstation

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