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700 staff at BSkyB set for training ahead of introduction of new digital production system

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By The Drum, Editorial

October 31, 2011 | 2 min read

700 broadcast operations and sports product staff at BSkyB are to be trained by media technology consultancy The White Room as the broadcasts implements a file-based production system.

The move sees BSkyB become the first UK broadcaster to introduce a digital production system, based at its headquarters in Osterley, West London, with training offering both hands-on experience, as well as examining cultural and contextual issues.

Media technology company Mediasmiths will also be involved in the training, having designed the new tapeless file, based infrastructure that will be introduced at Sky.

Chris Whatmore, Deputy Head of Broadcast Operations at Sky, said: “The shift to a totally file-based environment is exciting but also very challenging for Sky. Going tapeless will streamline the traffic of incoming and playout media, allow more effective collaboration and enable more efficient working. But it also presents significant perceptual and functional challenges which this training has helped us overcome."

Paul Collins, programme manager at The White Room said: “Sky wanted us to focus on the change management aspects of moving away from physical tapes, helping staff to see why such a fundamental shift was being made and the benefits. We’ve also been working with employees to demystify file-based technology and the jargon that surrounds it. Tackling the cultural issues, as well as practical hurdles, that arise from people no longer having physical media to carry from room to room, is key to ensuring an organisation adapts quickly to digital workflows.”

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