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VisitSweden ski resort campaign created by glue Isobar


By Ishbel Macleod, PR and social media consultant

October 28, 2011 | 1 min read

glue Isobar has unveiled a new campaign for VisitSweden, promoting Åre skiing resort.

The campaign depicts Åre as Europe’s adventure playground and highlights the different experiences available.

The interactive HTML5 creative piece links to the user’s computer clock and serves them images and information about all the activities taking place in Åre at the local time.

It launched yesterday on skiing and snowboarding magazine site welove2ski and the VisitSweden website, and links through to VisitSweden partners, holiday providers Neilson and Skistar.


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Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design &...

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