SmileyWorld signs deal with Benetton
SmileyWorld has signed a deal with Benetton to be the new face of their underwear and sleepwear range: ‘Benetton Undercolours’.
The range will be launched globally in March, and will be available in 5000 stores.
Nicolas Loufrani,CEO of SmileyWorld, said: “I am very happy to work with Benetton – a brand that I love and have been buying since I was a child. We have worked on a very fun and trendy product range with their team and I am sure teens and young adults all over the world will love them.”