SmileyWorld signs deal with Benetton

By Ishbel Macleod | PR and social media consultant

October 28, 2011 | 1 min read

SmileyWorld has signed a deal with Benetton to be the new face of their underwear and sleepwear range: ‘Benetton Undercolours’.

The range will be launched globally in March, and will be available in 5000 stores.

Nicolas Loufrani,CEO of SmileyWorld, said: “I am very happy to work with Benetton – a brand that I love and have been buying since I was a child. We have worked on a very fun and trendy product range with their team and I am sure teens and young adults all over the world will love them.”

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