The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Heinz

Heinz launches limited edition Halloween packaging

Author

By Ishbel Macleod, PR and social media consultant

October 28, 2011 | 1 min read

Heinz has launched limited edition packaging for its Spaghetti Hoops and Baked Beans in the run up to Halloween.

The FMCG company is also offering ‘spooky prizes’ on a Facebook app created by We Are Social.

To win a gift pack of Heinz ‘Hallowbeanz’ and Heinz ‘Spaghetti Spooooks’ cans, fans must upload pictures of their dressed up Heinz Beanz can, or photos of themselves dressed up for Hallowe’en. Each day, 20 winning entries will be chosen.

Katherine Broadley, brand manager for Heinz Beanz, said: “Heinz is continually looking to reward its loyal customers, and engage with customers in new ways. Driving loyalty with Heinz Beanz fans through Facebook is just one way of doing this; and by offering consumers the chance to win prizes daily, we’re continuing to drive interest on our Facebook page, as well as in the wider Beans, Kids and Meals category.”

Heinz

Content created with:

we are social

We are a global socially-led creative agency with unrivaled social media expertise.

With 1,300 people in 19 offices spanning four continents, we deliver a...

Find out more

More from Heinz

View all

Trending

Industry insights

View all
Add your own content +