Heinz Social Media Drum News

Heinz launches limited edition Halloween packaging

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By Ishbel Macleod | PR and social media consultant

October 28, 2011 | 1 min read

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Heinz has launched limited edition packaging for its Spaghetti Hoops and Baked Beans in the run up to Halloween.

The FMCG company is also offering ‘spooky prizes’ on a Facebook app created by We Are Social.

To win a gift pack of Heinz ‘Hallowbeanz’ and Heinz ‘Spaghetti Spooooks’ cans, fans must upload pictures of their dressed up Heinz Beanz can, or photos of themselves dressed up for Hallowe’en. Each day, 20 winning entries will be chosen.

Katherine Broadley, brand manager for Heinz Beanz, said: “Heinz is continually looking to reward its loyal customers, and engage with customers in new ways. Driving loyalty with Heinz Beanz fans through Facebook is just one way of doing this; and by offering consumers the chance to win prizes daily, we’re continuing to drive interest on our Facebook page, as well as in the wider Beans, Kids and Meals category.”

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