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The Drum Magazine: Friday 28th October

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By The Drum, Editorial

October 28, 2011 | 3 min read

A taster of what's in our latest issue out Friday 28th October

YORKSHIRE FOCUS - Special review

In this issue of THE DRUM we cover the Yorkshire region. The Drum spoke to a number of creative businesses from the region to find out more about the state of the creative sector , and why it may just be exceeding expectations. This special review covers the following:

  • What 's the current atmosphere in the region?
  • Has the agency landscape changed much over the past year?
  • How diverse is the creative offering from the region?
  • Which Yorkshire agency do you most admire?
  • What value do festivals such as Leeds digital festival have for agencies in this region?
And more...

Wrigley's Centenary

This month, iconic chewing gum brand Wrigley celebrates its 100th year in the UK. The Drum takes a look at the history of the brand's advertising and speaks to marketing director Daniela Campari.

Analysis & Agenda

Social Media

How should companies go about handling complaints via Social Media? Fears over corporate social media use 1/3 of Twitter users interacting more with the brands

Digital

UK credit card providers struggle to meet customer needs online Three quarters distrust online security claims Tablets trump desktops for paid search clicks

Branding

Oddbins Q&A: Is there any fizz left in the Oddbins brand? Chewing over Wham Bar's future under new owners Tangerine Confectionery

The Works - The latest creative campaigns

In this issue we look at the creative work of:

Edinburgh publisher White Light Media's magazine which talks all about booze Gyro's video for WDS, a provider of specialists services to the wireless industry London-based design studio Root's work for Ben Eine Brand's work for Superyatch designers Claydon Reeves Jack Statham's designs for The University of Warwick

Knowledge Bank:

Inbound Marketing : Moving from a push to pull - By Alastair Norman from Tomorrow People The consumer has taken the reins. Are you galloping in their directions? - By John Hornell from Brightlife

Pitch news

A round-up of the new business news - from pitches and wins to losses and reviews.

People news

A look at some of the biggest moves in the regions - as well as further afield. Both client-side and agency...

The magazine regularly includes:

- In-depth Report and Analysis – Regional and Sector with all the hard hitting facts, stats and trends

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