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By Ishbel Macleod, PR and social media consultant

October 28, 2011 | 1 min read

Cadbury Dairy Milk has today unveiled its second music video ahead of the London 2012 Olympic Games, featuring the British public singing their support to swimming champion Rebecca Adlington.

The film shows Adlington diving into a pool and swimming lengths, while members of the public sing ‘Simply the best’ to her under the water.

Created and managed by Hypernaked, the campaign recruited singers through social media with online video content, with PR activity handled by Pretty Green and a TV advert by Fallon, which aired 7 October.

Rebecca Adlington, said: “I loved being involved in the Cadbury Keep Singing Keep Team GB Pumped shoot. A big crew of people worked through the day to make the shoot a lot of fun and gave me the easy job in front of the camera.”

Cadbury London 2012 Olympics Dairy Milk

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