Burlesque dancer and leather-clad woman star in Reid Furniture ad
Scottish retailer Reid Furniture has launched its first ever cinema advert.
The ad opens with a leather-clad woman showing off her sofa of choice before moving onto couples, a burlesque dancer and growing families.
It was created by Newcastle agency Black and White and is part of a campaign that also includes TV, outdoor and national consumer advertising.
David Rich, director of marketing at Reid, said: “The autumn campaign illustrates the importance of our home surroundings in day to day life, showcases a mix of the new collection, firm favourites and fantastic special offers for autumn."
Reid has been in Scotland for more than 40 years and has 13 stores.
Content created with:
Black and White
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