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By The Drum Team, Editorial

October 28, 2011 | 1 min read

Scottish retailer Reid Furniture has launched its first ever cinema advert.

The ad opens with a leather-clad woman showing off her sofa of choice before moving onto couples, a burlesque dancer and growing families.

It was created by Newcastle agency Black and White and is part of a campaign that also includes TV, outdoor and national consumer advertising.

David Rich, director of marketing at Reid, said: “The autumn campaign illustrates the importance of our home surroundings in day to day life, showcases a mix of the new collection, firm favourites and fantastic special offers for autumn."

Reid has been in Scotland for more than 40 years and has 13 stores.

Reid Furniture

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Black and White

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