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All UK newspaper websites report significant year-on-year increase in traffic

By Hamish Mackay

October 28, 2011 | 2 min read

All of the officially audited UK national newspaper websites had a decrease in traffic in September following inflated figures during August attributable to live coverage of the street riots.

However, year-on-year figures show that newspaper websites have significantly boosted their traffic in the past 12 months.

The Mirror Group’s network, which includes mirror.co.uk and 3am.co.uk, took the biggest dip, with daily users down 15.34% from September, to 606,268.

The group's monthly traffic fell 15.7% compared with August, to 12,583,500, according to the latest ABC figures published yesterday.

Mail Online maintained its position as industry market leader despite a 9.77% fall in traffic compared with August which took its monthly users below 70 million. Daily traffic at the Daily Mail website dropped 7.74%, to 4,063,480.

In the year-on-year figures, Guardian.co.uk, the Guardian News & Media website network that includes MediaGuardian.co.uk, posted the biggest growth in monthly users compared to August 2010 - up 44.78%.

Monthly Mail Online readers are up 44.12% year on year.

Telegraph.co.uk’s daily readers slipped back 7.25% to 1,994,145 in September. Monthly users of the Telegraph Media Group website dropped month-on-month to 37,977,383, although that is a yearly rise of 18.65%.

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The Independent, which plans to relaunch its website this month, reported a slight fall in daily online readers in September, down 0.99% to 658,113. Average monthly readers of Independent.co.uk dropped 0.64%, to 14,675,273, compared with August.

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