The Drum Awards Festival - Official Deadline

-d -h -min -sec

Alan Sugar fires YouView PR team

Author

By John Glenday, Reporter

October 28, 2011 | 1 min read

Sir Alan Sugar, straight talking star of the Apprentice and chair of catch up television venture YouView, has fired his entire internal PR & marketing team.

The troubled joint venture between BBC, ITV, Channel 4, Channel 5, TalkTalk and Arqiva has been delayed several times, with Sugar recently parachuted in to help turn things around.

Dan Cryan, an analyst at IHS Screen Digest, told the Independent: "It is an odd time to remove the marketing team in the run-up to launch," although he added: "If they had not been getting results, maybe it is exactly the right time."

Despite the turmoil YouView remains on track for a Spring launch, although question marks remain as to the likely effectiveness of of any campaign sans marketing team.

Trending

Industry insights

View all
Add your own content +