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Magners Glasgow

Magners ends headline sponsorship deal with Glasgow International Comedy Festival


By Stephen Lepitak, -

October 27, 2011 | 2 min read

After five years, Magners has ended its sponsorship of the Glasgow International Comedy Festival.

The Festival, now in its tenth year, is seeking a new headline sponsor for 2012.

Tommy Sheppard, director of organizer, the Scottish Comedy Agency, said: “We've had a ball with Magners over the last five years, but all good things come to an end. Since the festival started in 2003 the event has grown into a vital and important cultural brand, and we believe it will be an extremely attractive prospect for the UK business sector. We are very optimistic that we will find a new partner who shares our ambition to build on our position in the Scottish and UK cultural calendar still further as we celebrate our tenth anniversary event in 2012.”

Conor Hardy, sponsorship manager for Magners, added: “After a successful five year partnership, we have taken the decision to end our headline sponsorship with the Glasgow International Comedy Festival. Over the last five years the festival has grown from strength to strength and we at Magners are delighted to have been involved with this leading international comedy festival. We wish the festival and their partners every success for the future.”

Joe Aitken, head of major events for Glasgow City Marketing Bureau, said: “Glasgow International Comedy Festival is one of the most anticipated events on the city’s cultural calendar and is the premier comedy event in Europe today. The calibre of acts already announced for the festival’s 10th birthday celebrations in 2012 is a fantastic reflection of this. Glaswegians are renowned the world over for their hospitality and good humour, which makes Glasgow a natural home for this event; it perfectly encapsulates the city’s personality.

“This is an ideal opportunity for a sponsor who wants their brand to be associated with a festival that embodies warmth, humour and humanity together with Scotland's largest and most vibrant city. Over the last decade the festival has gone from strength to strength, developing and relishing its position on the global comedy circuit. 2011 was a record breaking year, with a growth in the number of tickets sold and venues taking part, increasing the visibility of both the festival and its headline sponsor.”

Magners Glasgow

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