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Justin Bieber branded Facebook treasure hunt launched

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By John Glenday, Reporter

October 27, 2011 | 1 min read

Justin Bieber fans now have a new outlet for satiating their Bieber themed needs and wants with the launch of Justin Bieber ‘Under the Mistletoe’ treasure hunt on his official Facebook page.

Devised by communications agency Imperial leisure it offers players the chance to meet their idol on November 7 when the games winners are all placed in a draw.

This requires the successful location of 10 presents sprinkled throughout Google Streetview, identifiable only by a sequence of clues such as “Head to the venue where Justin started his UK tour in 2011!”

A built in radar helps guide players in to any parcels secreted away close by.

Yunus Akseki, director at Imperial Leisure, said: “We loved developing the treasure hunt with Google Streetview and Facebook. Integrating them all into one application makes the adventure exceptionally engaging and accessible to all fans.”

The hunt has been devised to raise awareness of Bieber’s upcoming album: “Under the Mistletoe”.

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