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IronmongeryDirect launching first national TV and radio campaign


By Ishbel Macleod, PR and social media consultant

October 27, 2011 | 1 min read

Online and mail order supplier, IronmongeryDirect, is launching its first national TV and radio campaign next week, created in conjunction with MostlyMedia and produced by PangaeaTV.

Both radio and 30 second TV ads introduce IronmongeryDirect’s new strapline ‘Masters of our trade’, and feature actor Gary Cargill, talking about his favourite tools of the trade which includes the IronmongeryDirect catalogue which he classes as an equally important tool.

The TV campaign will run 1-22 November on Dave, Discovery:Shed and Turbo, the TV airing in evening and weekend slots. The radio campaign is due to air daily on TalkSport at the same time as the TV ad.

Stuart Wilson, head of marketing at IronmongeryDirect, said: "With customer recruitment going well through traditional channels of advertising in core trade press and online it was the right time to test the viability of a TV and radio campaign. We’ll monitor customers recruited from this test with scope to roll out a campaign next year to help build on and further strengthen our brand awareness.”


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