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BBC Good Food

Hardys to sponsor Masterchef and BBC Good Food Shows


By Ishbel Macleod, PR and social media consultant

October 27, 2011 | 1 min read

Hardys is to sponsor MasterChef Live and the BBC Good Food Shows this autumn.

The wine brand is the exclusive sponsor of the MasterChef Restaurant Experience and will have a bar located at the heart of each show.

The Hardys stands will aim to showcase the heritage and versatility of the range and samples will be offered to visitors during the event. ‘Master of Wine’, Philip Goodband will host a series of 30-40 minute food and wine tasting sessions on behalf of Hardys. Vouchers for each tasting session will be available to visitors from the Hardys stand.

Neil Anderson, marketing controller at Accolade Wines, said: “Hardys sponsorship of MasterChef Live and the BBC Good Food Shows is ideal for the brand because it allows us to showcase Hardys wide range of quality wines which appeals to different consumers and are perfect for different occasions. We’re very excited to be a part of these prestigious events and anticipate a fantastic year of attendance with significant traffic to our stand.”

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