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Commonwealth Games

Glasgow 2014 Commonwealth Games seeks agency to realise mascot design as it teams with BBC for children's competition


By Stephen Lepitak, -

October 27, 2011 | 2 min read

The Glasgow 2014 has begun an international search for a marketing agency to help bring to life the winner of a Children’s design competition, being run in partnership with the BBC to design the official mascot for the Games.

With exactly 1,000 days to go until the Opening Ceremony for the game takes place, the competition has been launched for children across the UK to send in design entries for what they think would be a suitable mascot for the Glasgow 2014 Commonwealth Games.

The competition, which will run until 2 December, will be promoted across the BBC’s news, online and radio network, included Blue Peter.

A marketing agency will also be appointed to develop the winning design, and creating a number of assets, including the name and backstory, as well as films, signature poses (which will incorporate it into all 17 sports that will feature during the games), merchandise and designs.

Martin Reynolds, head of marketing for Glasgow 2014, said: “The BBC competition to crowd-source a mascot design from young people across the UK is an immensely exciting project. Finding the right agency to breathe life into the winning drawing or painting is essential. We are looking for an innovative company to run with the winning design, develop it to a market-ready standard, and create the extensive portfolio of designs, graphics and films that will be unmissable at Games time.

“From posters to pin badges, t-shirts to transport, scoreboards to soft toys – and of course, the life-size character suit which will welcome spectators and athletes to Glasgow in 1,000 days’ time – this is a unique opportunity to be part of Games history and is a crucial agency appointment for the Organising Committee.”

The successful agency will be tasked with designing a signature pose for the mascot, a static design of it participating across all 17 sports, an animated design of its participation in the sports, be involved in a short film around its backstory and design a suit capable of being worn by an adult at key events, including the mascot launch.

Meanwhile, a report into the progress of the 2014 Games has revealed that plans are on track and on time to meet the opening ceremony deadline in 1,000 days.

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