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Simon Cowell The X Factor

US X Factor fans can now vote via Twitter


By Ishbel Macleod, PR and social media consultant

October 26, 2011 | 1 min read

The US X Factor will from 2 November allow fans to vote to keep their favourite contestants in via direct messages on Twitter to the official X Factor account.

Simon Cowell said: "It’s a sign on the times. Sites like Twitter and Facebook give (the audience) a much bigger voice."

Viewers can also cast a ballot on the show's Facebook page and its official website, as well as by a phone call, text, or through an app.

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