The Drum Awards Festival - Official Deadline

-d -h -min -sec

Teens rank mobile phones above TV

Author

By John Glenday, Reporter

October 26, 2011 | 1 min read

Today’s teenagers value their mobile phones more highly than their televisions according to a new Ofcom report – despite spending more time in front of the box than ever before.

Quizzed by the media regulator respondents, all aged between 12 and 15, identified their mobile and web access to be more important than broadcasts.

30% said that they would miss their phones the most, while 25% cited their internet access as the most important factor. Just 18% viewed television as their primary entertainment medium.

Despite this average TV viewing has increased by two hours to 17.5 hours per week, according to the regulator, driven by new catch up services such as iPlayer.

It is estimated that 95% of teens now have access to the internet at home, up from 77% in 2007 with half visiting social networking sites via their mobiles.

Trending

Industry insights

View all
Add your own content +