Credit card sector needs to up its online game, says survey
According to a recent Global Reviews survey, the majority of credit card providers still struggle with meeting their customer needs online.
The Global Reviews Credit Card benchmark survey looked at the online customer experience provided by twelve of the major UK credit card issuers, such as Barclays, American Express and MBNA.
Looking at several hundred online criteria, which were then scored to produce an overall customer experience score for each website, expressed as a percentage, the survey found that on average, the sites surveyed scored just 48%.
An in-depth summary, with graphs and analysis, is available here.
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