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Alfa Romeo

Alfa Romeo turns to Facebook stunt driver competition to promote Alfa MiTo

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By Stephen Lepitak, -

October 26, 2011 | 1 min read

A social media campaign promoting the Alfa MiTo from Alfa Romeo will feature a stunt by driver Terry Grant.

The campaign, being handled by Grape Digital, will feature a video with professional stunt driver Grant showcasing the performance ability of the Alfa MiTo by driving it through a recreation of the brand’s logo using balloons, leaving just four in tact.

A Facebook campaign will allow entrants to select where they believe the surviving balloons were placed through a grid, with four entrants winning an Alfa Romeo track day at the Goodwood Motor Circuit.

The video and campaign will begin in November, with the grid reference being accepted on its Facebook page.

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