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Aegis Media agrees acquisition of Kobalt Media

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By Stephen Lepitak, -

October 26, 2011 | 1 min read

Aegis Media Netherlands has agreed the acquisition of Kobalt Media.

An agreement has been signed for Aegis to acquire the assets and contracts of the Dutch media agency, which as of this month, had gross assets of €18.9 million.

Kobalt, established in 1974, will be acquired from DHG Holding as Aegis aims to strengthen its market position.

Julius Minnaar, CEO of Aegis Media Netherlands, said: "The agreement enhances our prospects, providing additional energy and focus in continuing to produce outstanding client work. We welcome the Kobalt team into the fold and look forward to working with our new colleagues to leverage the exciting opportunities this move will bring to our networks in the Netherlands."

Marco Geeratz, CEO of Kobalt, added: "We are excited to be joining the Aegis Media network and we are confident this agreement will be the catalyst to extend our digital capabilities by servicing existing as well as new clients."

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