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THINK! road safety campaign rolls out in Manchester

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By Ishbel Macleod, PR and social media consultant

October 25, 2011 | 2 min read

A new road safety campaign is being rolled out across Greater Manchester, ahead of the clocks going back this weekend.

The THINK! ‘tales of the road’ campaign will run on TV and in cinemas, with the cinema campaign reminding children to make sure they can be seen when they are out after dark, while TV adverts highlight the importance of using the Green Cross Code by finding a safe place to cross the road.

Road Safety Minister Mike Penning said: “Britain’s roads are among the safest in the world and the number of children killed or seriously injured is 72 per cent lower today than twenty years ago.

“But figures for the North West show four children were still killed and 1,221 were injured last year. Every death on the roads is a tragedy and we are determined to reduce these numbers further.

“That is why – despite the need to cut the deficit – we are continuing to invest in child road safety campaigns to help children to understand the importance of crossing the road safely.

“The television and cinema advertising campaign will help to give children the skills and knowledge they need to stay safe as they grow more independent.”

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