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By The Drum, Editorial

October 25, 2011 | 1 min read

A new campaign from Playstation broke yesterday in Buenos Aires, created by Del Campo Saatchi & Saatchi.

The advert, entitled ‘We are all Players’ was conceived by the executive creative directors behind the brand’s ‘Victor’ campaign; Maxi Itzkoff and Mariano Serkin.

Produced by Garlic, the campaign also worked with post production house Serena.

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