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Network43 campaign for Remembrance Day launched by muirhoward


By Ishbel Macleod, PR and social media consultant

October 25, 2011 | 2 min read

muirhoward has today launched a campaign that enables people to hear about life on the Home Front through tweets.

The project, Network43, has been launched in honour of the 11/11/11 Remembrance Day commemorations and follows the lives of four Londoners during 1943 through dedicated twitter accounts, based on real events that took place between 20 October and 11 November 1943.

Information was drawn from The British Library Newspaper Archive, Greenwich Heritage Centre, London Fire Brigade Museum and various diaries and personal accounts, as well as various academic expects such as Juliet Gardiner.

The campaign features 14 year-old ex-evacuee Billy (@SpitfireBilly); 21 year-old factory worker Ellie(@EllieSE18); 25 year-old Kay, a school teacher (@KayMakes); and 28 year old soldier James (@SprJames), recovering from an injury.

The project was developed following a conversation about muirhoward employee Julia Earthrowl’s late grandmother, who as an evacuee during the war had been to more than 20 different schools.

She said: “Today we broadcast every minute of our lives, social networks are like digital diaries that document how we are feeling, where we are going, even what we are laughing at. Over time this can build a hugely detailed personal story. What if people back then had the same power to communicate? We all know about the facts and statistics of WWII but what was it like walking back home in the evening? How did it smell inside an Anderson shelter? What did an orange taste like after so many years? Discussions about my nan inspired us to tell the stories of her generation in the way we tell our own stories today.”

Dr Sean Lang, Director of think tank The Better History Forum, said: “This is an innovative and creative project with enormous potential for engaging young people’s active interest in history. It connects them directly with people in the past in a way that young people can relate to and understand. It is just the sort of imaginative harnessing of the latest technology that is needed to resource and develop history teaching in the twenty first century”.

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