Lingerie brand Freya has launched a new website and a Facebook 'photo booth' created by Midlands agency Rees Bradley Hepburn.
The new site showcases Freya's full underwear collection and includes video demonstrations and professional bra fitting advice.
The photo booth encourages fans to take up to four pictures that best reflect their personality. The app then creates a customised photo strip which can be entered into a competition to win a photoshoot.
Head of marketing Ann-Marie Manley said: "We’re constantly trying to give our customers and fans really creative ways to experience the brand and these two new initiatives really help us to get closer to them.”