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Former MSN executive producer joins Yell as digital chief


By Stephen Lepitak, -

October 25, 2011 | 2 min read

Scott Moore former partner and executive producer for MSN, has joined Yell as its chief digital officer.

Moore, who was responsible for the Microsoft owned online consumer service, will be tasked with leading the creation and development of new generation of products and services for Yell, aimed at SME companies.

He also served as publisher of Microsoft’s online magazine, Slate.

Moore will report to Mike Pocock, group chief executive officer at Yell and will be based at the company’s year to open office in Seattle, which will act at the central hub to co-ordinate all of Yell’s digital development activities.

Pocock said: "Scott is a highly regarded senior executive with vast experience in building and turning around digital and online properties. At Yell, he will develop and execute the new products and services that will enable our more than 1.3 million SME customers and their consumers to take full advantage of the digital opportunity. Scott's proven commercial track record and intimate knowledge in this space will bring a new clarity and energy to our rapidly expanding digital portfolio."

Moore added: "I'm hugely excited by the opportunity to shape and lead the realisation of Yell's digital vision, which stands at the intersection of local, mobile and social. SMEs have typically been under-served when it comes to provision of digital services, with the majority of development efforts historically focused on the needs of either consumers or large enterprises. Yell has all the credentials to rectify that situation by creating a truly innovative, integrated portfolio of web, social and mobile offerings focused on the converging requirements of SMEs and their customers. It's an exciting concept, and one which I'm looking forward to working on with Mike and his team as we bring it to life."

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