Cinema chain Cineworld has witnessed a rise in revenue of 0.9% over the course of the first three-quarters of 2011, and a growth in box office of 1.4% during the same period.
The group has announced that the performances of films such as Harry Potter and the Deathly Hallows part 2 in 3D, which was the highest grossing film of the year in the UK, so far, alongside Transformers: Dark of the Moon in 3D, Rise of the Planet of the Apes and, Bridesmaids, have helped towards the growth in attendees to cinemas this year.
The company however highlighted the performance of The Inbetweeners as ‘the most notable film’, which grossed over £44m at the box office nationally.
Admissions to 3D films made up almost 18% of total admissions for 2011 so far, up 2% on last year.
However, Other Income for the chain declined by 1.8% on 2010, a result of higher screen revenues by a number of summer blockbusters and retail was mainly flat, climbing by just 0.1%.
The company also revealed that its digital expansion had now covered almost 70% of its screens, with another 76 screens expected to have been converted by the end of the financial year.
Cineworld also claimed that it was confident that the line-up of movies yet to be released in the final quarter of the year, including Mission Impossible: Ghost Protocol, The Twilight Saga: Breaking Dawn part 1 and TinTin: Secret of the Unicorn, was liked to ‘offset’ the ‘ongoing weakness’ in the wider advertising market.