Creative round-up: BBC, Arjowiggins, BT Vision


By The Drum Team, Editorial

October 25, 2011 | 6 min read

The Drum brings you a round-up of some of the interesting creative work from recent campaigns.

Manchester agency Young has created a short animated film to introduce the Digital Fiction Factory - a partnership between the BBC and Conker Media which will create and publish multi-layered stories that unfold across two or more platforms, such as TV, online and social media. Young had only two and a half weeks to create the animation.
Arjowiggins Creative Papers' Keaykolour brand has collaborated with artist and illustrator Ian Wrights to produce the 'Colourful Life' series of artworks. Taking inspiration from music, pop-culture and the artist's own colourful life, the very personal, inspirational artworks are made from cut, torn, folded and sculpted paper, turning visceral attitudes into visual aesthetics. Wright printed, cut and manipulated the paper to demonstrate its value as a high quality premium material for craft and visual creativity.
An animated TV campaign from Butler's Farmhouse Cheese dairy to promote Blacksticks Blue has been promoted by Quiet Storm, with animation by Edit 19 in Manchester. The video, soundtracked by up-and-coming Louise Barabbas and the Bedlam Sixwhich, will be promoted virally and through the Butler's newly redeveloped website.
ManvsMachine and Proud Creative have teamed up to launch BT Vision's rebrand. Tasked with developing a new and innovative identity package for the BT Vision service, the resultant portal is the V of Vision, a 'play' button, and a transition into another space.
The Scottish Housing Regulator annual report broke away from its usual A4 format and general layout this year for a refreshing laser-cut coloured card style illustration to convey the general environment and landscape of Scottish housing. Photography is by Paul Watt Photograhy, laser cutting by Laser Cutting Services and print by Thomson's.
Photographer Giles Revell has created Art Revealed: a television trailer and stills campaign for the BBC series of programmes on painting in the last two centuries. The TV trailer brief was to create a mesmerising world of colour and texture using pigment and paint.
Jack Statham's 'White Lies' project takes a look at the nature of fakery, highlighting the more positive ways that it can exist. Statham contextualised one of the white lies that children are often told into a typographic jigsaw puzzle - an object that is constructed in the same way as a white lie itself, as well as encapsulating a childhood pastime.
VCCP Blue has created a campaign for Animée as part of Molson Coors’ £2m investment into the new beer brand which looks to dispel common perceptions of beer amongst women. The campaign features photography by Norbert Schoerner, aiming to reflect the ‘fun’ and ‘sophisticated’ image of the beer.
AMV BBDO has created an animated TV campaign to promote tea brand Twinings as part of a £5m campaign targeting a female consumer audience with the message ‘Gets You Back to You’. The ad first aired during The X Factor, with a social media competition running alongside, offering the first 50 people to pass on the advert through Twitter, a year’s supply of tea.
Pentagram has created an identity and packaging for ceramicist and designer Emily Johnson. The designs focus on the heritage of the brand by referencing the date of the foundation of the family company and the original Johnson Bros mark which featured a line under the ‘o’. This logo then features on all collateral picked out in a white foil which hints at the nature of the product as it reflects light.


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