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Information Commissioner's Office

Three in four believe online firms do not keep personal details secure

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By Ishbel Macleod, PR and social media consultant

October 21, 2011 | 1 min read

Research out today from the Information Commissioner’s Office (ICO) has found that only 26% believe that web-based organisations collect and keep their personal details in a secure way.

The ICO's 2011 annual track survey of more than 1,200 people, carried out by Social and Market Strategic Research, found that more than two-thirds of Britons think existing laws fail to provide sufficient protection of personal information.

It was also discovered that 49% believe organisations handle personal information in a fair and proper way, down from 56% last year.

Information Commissioner Christopher Graham said: "The fact is that security breaches in the private sector are on the rise, and public confidence in good information handling is declining.

"Companies need to consider the damage that can be done to a brand's reputation when data is not handled properly. Customers will turn away from brands that let them down."

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