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Tesco launches Facebook app to support Big Price Drop

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By Ishbel Macleod, PR and social media consultant

October 21, 2011 | 1 min read

Tesco has launched a Facebook app, allowing customers to vote on what products they want added to its Big Price Drop campaign.

Shoppers can pick five categories from a list of options, and after voting are able to see what their Facebook friends have voted for, what others in the region have voted for, and results for the whole of the UK.

Richard Brasher, UK CEO of Tesco, said: “We are committed to doing all we can to help our customers and our new Facebook application will enable them to tell us directly where they most value reduced prices.”

Products from the most popular categories will be added to the Big Price Drop.

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