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Plantronics to run pan-European marketing campaign


By Stephen Lepitak, -

October 21, 2011 | 1 min read

Audio communications company Plantronics is to run a pan-European marketing campaign to highlight its conferencing offering.

The above-and-below the line campaign, created by Direction Group, utilises a carnival theme as it aimed to demonstrate how it can ‘make conference calling better’, running across press and banner advertisements.

A microsite offering users a guide to Plantronics facilities is also included.

The campaign has been translated into six languages, in addition to English.


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