The Drum Awards Festival - Official Deadline

-d -h -min -sec

Plantronics to run pan-European marketing campaign

Author

By Stephen Lepitak, -

October 21, 2011 | 1 min read

Audio communications company Plantronics is to run a pan-European marketing campaign to highlight its conferencing offering.

The above-and-below the line campaign, created by Direction Group, utilises a carnival theme as it aimed to demonstrate how it can ‘make conference calling better’, running across press and banner advertisements.

A microsite offering users a guide to Plantronics facilities is also included.

The campaign has been translated into six languages, in addition to English.

Trending

Industry insights

View all
Add your own content +