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New TV channel PBS appoints the7stars and Hypernaked for launch


By The Drum Team, Editorial

October 21, 2011 | 2 min read

PBS, the new UK television channel from the US-based Public Broadcasting Service, has hired Hypernaked and the7stars to produce its launch communications.

Coming soon - PBS

Hypernaked will help turn the channel's proposition of "where television matters" into a creative campaign.

The7stars will plan and buy media with the aim of creating a schedule of media partnerships that will engage the channel's target upmarket audience.

Jenny Biggam, founding partner of the7stars, said: "We’re aiming to make PBS the most significant television channel launch this year."

PBS launches on Sky channel 166 on Tuesday 1 November.

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