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Hotels

The Gleneagles Hotel unveils glamorous brand campaign

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By Cameron Clarke, Editor

October 21, 2011 | 1 min read

The Gleneagles Hotel has launched a new brand campaign trumpeting the "luxury and glamour" on offer at the five-star resort.

Each ad concentrates on one of the hotel's selling points such as its own train station, championship golf courses and Michelin-starred restaurant.

The press campaign was created by London-based graphic design agency Burgess Studio. Portrait photographer Jason Bell shot the images.

"I'd admired Jason's work in Vanity Fair and approached him with some ideas for the portraits and he came on board," said agency managing director Alexis Burgess.

"It was a real pleasure to work with him. The pictures are so beautifully crafted, and he has something fundamental in common with the hotel - an understanding of people and an even hand."

The ads are running now in select publications.

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