London’s Tate Modern will broadcast a range of internet-only visual arts shows in 2012.
The series of online events, Tate Live is being sponsored by BMW.
No live audiences will be invited to watch the internet-only shows. Instead, emails and social media tools will give audience members at home the chance to communicate with other people and the shows themselves.
The first event takes place in March 2012, with a performance by French choreographer and dancer Jerome Bel.
Tate Modern director Chris Dercon said: “Not only is Tate's programme and collection becoming increasingly international, so is our audience, and we need to work to find new ways to present our programme to them on new channels.
“The development of technology has transformed people's approach to art. Audiences today expect more interaction, participation and personalisation than ever before. BMW Tate Live will answer this need.”