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Gloucestershire County Council turns to Twitter to promote road safety

By Hugh Jordan

October 20, 2011 | 1 min read

Gloucestershire county council has set up a feed on Twitter to help promote road safety.

Dubbed Gritter Twitter, the feed gives drivers regular updates on the weather, road conditions and gritting activity in the Gloucestershire area.

Councillor Will Windsor Clive said the service would allow drivers to make more "informed decisions" before travelling in severe weather.

"When we have severe weather people want to be reassured that we are out treating the roads, where we have been and when,” the cabinet minister for communities commented.

“Using twitter is a simple, free way of getting these messages out there and more and more people are using twitter every day."

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