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IPad Debenhams

Debenhams launches iPad app

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By Ishbel Macleod, PR and social media consultant

October 20, 2011 | 1 min read

Debenhams is today launching an iPad app, with features to help with the Christmas rush.

The app allows users to shop the full range online, see trend look books, regularly updated Top 10 items as selected by our fashion editor and customers, a gift finder and an ability to create a shareable Christmas wish list.

Simon Forster, director of Debenhams.com, said: “People are increasingly embracing new technology and tablets in particular are increasing in popularity. In the last month alone, traffic to Debenhams.com from iPads was more than double that of the iPhone.

“As shopping on the move becomes ever more popular and common place and we needed to ensure we were keeping up with their shopping habits.”

IPad Debenhams

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