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By Ishbel Macleod, PR and social media consultant

October 20, 2011 | 1 min read

Colman’s has launched an advert for its new instant beef gravy with Aardman Animations and Karmarama.

The advert features a cow made of gravy dancing to the song ‘I like the way you move’ by BodyRockers - redone to be 'I like the way you moo'.

The 30 second advert was directed by Bobby Procter and launched Monday 17.

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Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital...

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