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By Ishbel Macleod, PR and social media consultant

October 20, 2011 | 1 min read

It has been revealed that Coke Zero is to launch a promotional campaign with Paramount Pictures for Mission: Impossible - Ghost Protocol, which will be released in cinemas in December.

The worldwide campaign, developed by Atlanta-based brand design firm Iconologic, will include TV spots, in cinema advertising, product packaging and digital activation utilising custom assets from the movie.

Chip York, worldwide entertainment MD, The Coca-Cola Company, said: “The Mission: Impossible franchise is a cultural phenomenon built on the premise that even seemingly insurmountable challenges can be met when approached from a place of passion and drive.

“This is in line with the values of the Coke Zero brand, and we are excited to contribute to the energy around the release of this highly anticipated film by giving fans the opportunity to engage with Mission: Impossible-Ghost Protocol through a unique digital programme.”

Coca-Cola Paramount Pictures

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