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Beauty brand Liz Earle launches online TV

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By The Drum Team, Editorial

October 20, 2011 | 1 min read

Liz Earle has appointed Adjust Your Set to create videos to promote her eponymous range of beauty products.

The "informative and educational" content will include beauty tips from Earle, gift guides and a behind the scenes look at the brand. Viewers will be able to "click-to-buy" featured products.

Chris Gorell Barnes, CEO of Adjust Your Set, said: "In the case of Liz Earle we wanted to effectively convey the story of the brand via Liz herself and highlight the naturally active ingredients found in the products.

"Online video will provide the Liz Earle brand with increased awareness and enable the brand to continue to build on its loyal customer base.”

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Adjust Your Set

A full-service digital content agency designed for next generation marketing We have been pioneers & distributors of video in a multi-screen world since 2008....

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