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Nationwide launches second advert in new series


By Ishbel Macleod, PR and social media consultant

October 19, 2011 | 1 min read

Nationwide is today launching its second advert to support its new ‘On Your Side’ strapline, entitled ‘Sleep Well’.

The new 30 ad aims to shows how Nationwide savers sleep well at night because Nationwide products have appeared in Best Buy tables every week so far this year.

Andy McQueen, Nationwide’s marketing director, said: “Our new strap line "On Your Side" has gone down very well, and this ad brings to life another example of Nationwide being “On your side”.”

The series of adverts have been created by 18 Feet & Rising.


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