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Greggs

Greggs set to enter motorway service sector with one-year trial

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By Stephen Lepitak, -

October 19, 2011 | 1 min read

Greggs is to enter the UK motorway service sector having agreed a trial with Moto Hospitality to open shops at motorway service stations.

The trial will include two services operated as a franchise, with the first, in Cheshire, to open in December, offering Greggs foods to motorway travelers.

The 12 month trial will then see a decision made as to whether to roll out to other service stations, at least across the Moto network of 30 locations.

Ken McMeikan, chief executive of Greggs said:"We are delighted to team up with Moto in the motorway services market. They are an excellent operator and I hope this will be the beginning of a long and successful relationship. Making Greggs even more accessible to consumers as they travel will, I hope, be welcomed by both existing and new customers of Greggs."

Tim Moss, chief executive of Moto said:"We are delighted to be able to offer Greggs' famous quality and value brand to our customers. The brand fits within our leading portfolio of franchise partners and offers even more choice for consumers."

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