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Eurostar appoints Red C for email marketing contract

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By Ishbel Macleod, PR and social media consultant

October 19, 2011 | 1 min read

Eurostar has chosen Red C for its pan-European email marketing contract following a multi-stage pitch process.

The Manchester based agency will assist Eurostar in the strategic development of their pan-European email marketing and to deliver a suite of email communications for the UK, France and Belgium.

Eurostar decided to appoint a single agency in order to develop a unified and coherent approach across all its markets.

Steve White, Red C account director, said: “We’re thrilled that Eurostar has put its trust in us to develop its pan-European email programme. The opportunity to work across all their markets and destinations is very exciting for us, and we’re looking forward to working closely with the Eurostar CRM team.”

Dorothee Mariotte, Eurostar’s senior loyalty & CRM manager, said: “The market rules are changing, and we wanted to work with one e-CRM agency to exploit the potential of our digital communications. Red C met all our criteria and demonstrated a real understanding of the market and the opportunities and challenges we face.”

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