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Blue Dragon

Blue Dragon launches on-pack promotion


By The Drum Team, Editorial

October 19, 2011 | 1 min read

Oriental food brand Blue Dragon has launched a promotional campaign on packs of its stir fry sauces.

Customers can exchange four empty stir fry sachets for a branded wooden recipe binder complete with recipe cards.

Blue Dragon has redesigned the artwork on five million sachets for the three month promotion. It will be supported by print advertising within retail magazines and shelf point of sale.

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