Wrigley unveils commemorative book for UK centenary


By Ishbel Macleod, PR and social media consultant

October 18, 2011 | 2 min read

Wrigley’s has created a commemorate book to celebrate the company’s UK centenary, featuring iconic images and advertising campaigns.

The brochure has been sent to MPs and politicians, existing customers, associates, business partners and stakeholders so they can all enjoy an insight into how Wrigley works.

Created for the Wrigley Company by Westgate and Luther Pendragon, the brochure looks at the development of the company from when it first launched in the UK to the present day.

The company said: “Wrigley wanted to produce an anniversary brochure that examined the changing role of gum in the UK’s society, celebrating some of the main achievements of the past century, and looking forward to how things might continue to change in the future.

“Wrigley didn’t want it to continuously look back which is why the content has been put into themes rather than a straightforward timeline, reflecting on the past, how this compares to the present and what the future looks like.”

Facts about Wrigley’s:

  • On average Brits chew about 100 pieces of gum a year, 90% of which is made by Wrigley, with the Plymouth factory producing over 3 million packets of chewing gum in one day
  • Due to shortages in electricity after the war, bicycles were used to generate electricity to keep the Wrigley production line going
  • In 1974, a packet of Wrigley’s gum became the first item ever to be bought using a laser barcode
  • Wrigley took over the neon sign in Picadilly Circus for 40 years with 7,700 bulbs and 150miles of wiring

Content created with:

Westgate Communications

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