P2 Games partners with HIT Entertainment for mobile games

By Ishbel Macleod | PR and social media consultant

October 18, 2011 | 2 min read

HIT Entertainment has partnered with P2 Games to allow the first mobile games for Bob the Builder and Fireman Sam to be produced.

The apps are expected to be released in winter this year, first on the Apple Store.

They will target pre-school children with a range of activities with varying difficulty settings to enable young kids to pick up and play without the need of parental guidance.

Natasha Fishman, senior vice president, global brand management & digital media at HIT Entertainment, said: “We’re extremely pleased to be teaming up with P2 Games to launch our first ever, interactive game apps for Fireman Sam and Bob the Builder.

“The partnership indicates the next stage of development for both properties and demonstrates our commitment to expanding HIT’s key brands across digital platforms.”

Gerry Whiteside, co-director of P2 Games, said: “We are delighted to be collaborating with HIT Entertainment on such high-profile brands as Fireman Sam and Bob the Builder. This partnership is a great compliment to our continually expanding portfolio of high-quality brands and will strengthen our position as a key publisher for kids’ mobile games.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

“We are confident that the apps will be successful additions to both brand propositions and look forward to sharing them with pre-schoolers across the globe this winter.”


Industry insights

View all
Add your own content +