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MediaCom to run Edinburgh conference examining marketing effectiveness


By The Drum, Editorial

October 18, 2011 | 1 min read

Next month MediaCom Edinburgh is to stage an event examining how effective marketing can be through digital platforms and the most effective way of utilising online methods, with input from speakers from companies such as Experian, Google and Sky.

The what Works Now? Marketing Effectiveness in the Data Age, will take place on 3 November, and will include talks by Andrew McIntosh, head of brand strategy at Sky, Justin Armsworth, who oversees the marketing services division of Experian Scotland, Clare Newman, head of business science EMEA for MediaCom, Mark Riseley, group product marketing manager for the EMEA Market Insights team at Google, strategic planner and consultant Peter Field and John Thekanady, head of client Services at Compete, Kantar’s Digital Intelligence agency.

Each presentation will be followed by a Q&A session.

The event will take place at the Hawthornden Lecture Theatre at the National Galleries Complex from 9am on 3 November.

For more information see the website here.

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